The Logic Behind Pearl Pricing.

Pearl prices follow a fundamental principle of logic. Typically, for pearls of the same quality, their prices should not differ significantly if they are not from a well-known luxury brand. If a seller sets the price too low, the product tends to sell out instantly, making such low pricing unsustainable. Conversely, if the price is too high, resulting in lack of sales forces the seller to reduce it. The ideal market scenario is that pearls of the same quality maintain consistent pricing.  

That said, no two pearls are truly identical; there are always variations in quality. However, the general price range remains relatively fixed.  

Pearls accompanied by authoritative certifications are the most transparent in pricing. These certifications pre-qualify the pearls based on quality, leaving only the specific characteristics to be evaluated. For example, a strand of SK peacock pearls with specifications of 10-13mm typically sells for around 4 (hypothetical number). Therefore, the price should hover around that figure. If the pearls are slightly larger, such as 11-14mm, one can deduce that their price will exceed 4, with a clear minimum threshold.  

 The challenge lies in pearls without certifications. However, with enough research and sample comparison, it's still possible to determine a rough price range. For instance, a strand of 7-8 mm freshwater, non-nucleated pearls might sell for $100, $400, or even $600. In such cases, one can establish that the price range for this specification is between $100 and $600. A simple evaluation can then narrow it down further: if the pearls are not of visibly poor quality ("damaged goods"), their price should exceed $100. If they lack excellence in roundness, luster, or surface clarity, their price should be below $600.

 By following this straightforward process, you can develop a reasonable estimate of pearl pricing.

 The principle of "look more, buy less" in pearl trading is not just empty advice. It emphasizes the need for extensive exposure to sample information, enabling informed and confident purchasing decisions.